It all began in November 1991, when the first XLARGE STORE opened in Vermont Avenue LA. The store spread the street culture of the 1990’s from LA to the world. It was started by Eli Bonerz and Adam Silverman, who just graduated from Architect School.

In the 90’s, a new street culture was born in LA; a mix of skateboard and music culture, as opposed to that of NY where hip hop and graffiti culture was born. Eli, Adam and Mike D from Beastie Boys together gave the XLARGE STORE a strong cultural identity.

The items that the XLARGE STORE carried were groundbreaking at the time. By carrying work wear such as Ben Davis and Carhartt, old school sneakers such as Adidas and Puma, they built the concept of the multi-brand shops of today.

Their original brand XLARGE, presented a unique style, “a representation of utilitarian wear as fashion, as opposed to everyday wear”, and created an original fashion style by blending the music, art and skateboarding culture. Now, XLARGE continues to be the innovator and pioneer in the streetwear world.

As one of the few brands that existed even before the category of "streetwear" defined in the fashion market, XLARGE has always been a pioneer of streetwear brands and continued to lead the street scene. That is why we define the brand as the "OG (Original)" brand.

The XLARGE brand logo with a gorilla motif was named the "OG logo", which is short for "Original Gorilla" and combines with the meaning of the brand spirits "True OG Streetwear".